MBA Case Activity

As part of the continuing process of knowledge enhancement and skill development, our MBA One students participated in a case analysis exercise recently. This was the 2nd of 5 cases that the students will analyze during the duration of the program. The topic for this exercise was Innovation/Technology Management and was led by our faculty, Professors Isabelle Lescent-Giles and Noorein Inamdar. Additionally, the students were privileged to listen to two of our distinguished alumni: Melissa Dyrdahl (former CMO, Adobe) and Martin Brauns (former CEO, Interwoven) who shared their insights and experiences on the above topics. Twelve student teams (divided into two pools) analyzed the Webvan case and presented the same to faculty teams. The best team from each pool then presented their analysis to the distinguished executives named above, faculty and to their peers. This was a great learning opportunity for the students; they thoroughly benefited from and enjoyed the exercise.

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